SMG Technologies and Living Metrix Bring Elite Sports Tech To South Africa

SMG Technologies will partner with Durban-based Living Metrix to distribute its full portfolio of market-leading sports tech products in South Africa.

SMG Technologies Ltd (SMG) is pleased to announce that its cutting-edge sport and athlete management products SportsMed, Baseline and FitBoxwill launch in South Africa after the company signed a partnership agreement with Living Metrix.

SMG services capture data from wearables, the environment, activity metrics and more, and then uses SMG’s proprietary predictive analytics engine Xela to provide meaningful, actionable insights and predictions. Products coming to South Africa include:

  • SportsMed: The world’s only platform that offers predictive insights into sports, wellness and performance data. Pioneering predictive analytics gives SportsMed athletes the edge in every area of performance and is used by some of the most famous names in sport including the New Zealand Rugby Union, Queensland Reds, Manly Sea Eagles, and the newest member of the SportsMed team, West Ham United Football Club.
  • Baseline: Elite tools for the aspiring club, Baseline provides the power of premier league predictive analytics without the complexity and cost.
  • FitBox: The complete business solution for CrossFit box owners, providing workout, health, business and member management tools in one easy-to-use package.

Living Metrix will be the exclusive channel partner and distributor of these products in South Africa, bringing SMG’s services to a whole new market. Brisbane-based SMG is already operating in the US and UK as well as Australasia.

Zane Hall, CEO of SMG Technologies, is delighted to partner up with Living Metrix:

“South Africa is an ideal territory for us because it is a sports-mad country with an excellent record of producing individuals and teams that excel. We can help South African teams and athletes stay at the top of their game with our sports technology products.

We are really pleased to be joining forces with Living Metrix. For us, the relationship we have with our channel partners is absolutely vital. Living Metrix shares our passion for elite performance and our approach to doing business, and I’m confident that this will be a very successful partnership”.

Living Metrix are just as happy to link up with SMG. Justyn Ebben and Brian Hill (Directors) said:

“We know the South African sports market intimately and SMG has some truly excellent products that will make a real impact here. We are looking forward to a very fruitful relationship as the interest in predictive analytics grows exponentially.”

Elite team sports products are available in market today.


About SMG Technologies

SMG Technologies is the master brand and owner of proprietary software products which employ leading edge analytics to aggregate data from hundreds of different data sources. SMG Technologies is headquartered in Brisbane, Australia, employing 35 people in Australia and with teams in the UK and USA as well.

Interested in becoming a global Channel Partner for SMG Technologies? Please contact us via

About SportsMed

SportsMed offers a single, secure source for deep insights into all sports, wellness and performance data to help teams, organisations and individuals to perform at their best.

Through evidenced-based analysis of internal and third party data, organisations can gain an advantage by learning faster, improving at a quicker pace and subsequently out performing their opponents where it really counts – in competition.

About Living Metrix

Living Metrix provides international cloud-based SaaS (Software-as-a-Service) solution, powered by SMG’s ‘living’ predictive analytics engine.  Using SportsMed, Living Metrix has a strong focus across Professional, Semi-Professional & Amateur Sporting Codes, including Clubs, Schools & Universities.

We are Exclusive Distributors / Partners for a diverse range of industry sectors. We have interests in South Africa & Africa, Australia, New Zealand, Canada, UK & Europe.

Get in contact with us to explore our offerings further!